Top 5 Reasons You Need Content Marketing For Your Business

What if there is a way to generate interest in your brand and business through sharp images, videos, blog posts, and more without explicitly promoting them? Actually, there is: Content marketing. This strategic way of building your audience and brand is taking the marketing world by storm, and that is why content marketing is the focus of the August Sparkle Hustle Grow box.

1. It’s Authentic And Fluid

Content marketing is one of the most savvy ways to generate interest in your products, services, and business. Here’s the kicker: Your strategy does not involve a typical sales pitch. Content marketing strategies are far from your “get yours today” stock photo that manifests in Facebook newsfeeds everywhere.  By utilizing content marketing strategies, you attract leads and grow your audience by offering solutions and sharing what you love. The best part? it’s simple to see how and where you need to improve, as well as discover your target audience, thanks to the free analytics offered by Facebook Pages, Instagram, and more.

2. It’s Versatile

Content marketing is by far one of the most versatile methods of growing your audience and business. Once you discover your niche, you can easily develop content marketing strategies based on that. Good at writing? Content marketing through your blog, of course. Flawless at Facebook Live? That is your ticket to growing your audience. By focusing on the areas where you are most skilled, you will not only love your content marketing strategies, but you’ll be back to #1: authentic.

3. Yet, It’s Targeted

While content marketing strategies are versatile, they all help you hone in on your target audience. Using content marketing strategies, you will learn how to attract people to your brand, product or business who are genuinely interested. A “lead” is someone who is interested in what you have to offer and the content that you’ve put out, and content marketing helps you focus on your leads.

4. It’s Cost-effective

One of the best aspects of content marketing is that it works with any budget. Whether you’re just starting out and are living on Ramen Noodles, or you’re fifteen years into a career and have a marketing team with a yearly budget of $200,000, there is a content marketing strategy for you: free data and analytics via social media platforms, teams of ambassadors to build brand awareness…there are quite a few free (and paid) possibilities.

5. It’s A Vehicle to Drive Traffic

Engaging your audience through original content has many benefits, and one of the most obvious is that fresh content drives traffic. When people are interested in your content, not only are they likely to share it, but they’re also like to return for more in the future. This means more visitors, more readers. more viewers, more shares, and potentially – more brand and business growth.

Sharpen your content marketing strategies using the tools, including an exclusive subscribers-only training, in the August Sparkle Hustle Grow box!