This past summer, I went to the Sub Summit in Denver CO, which is pretty much the only major event specifically for Subscription Box owners. It was seriously so much fun, jam-packed with presentations from industry leaders and I left feeling really inspired! I highly suggest you plan to go in 2019!
I was suuuuuper excited that Sparkle Hustle Grow was a top 3 finalist for Best Start-Up box at the event (spoiler alert, Vitamin Packs took home the gold) but I was also asked to speak on an important topic that I get asked about all the time: How to grow your subscriber base. The fancy name of the panel was “Acquisition + Growth Tactics for Every Stage of your Business.”
On stage, I am joined by Maureen (Mo) Vazquez, Co-Founder and Creative Director of Pipsticks, an insanely popular sticker subscription, and Vivek Garg, GM of the Marketplace at Cratejoy. We spend a quick 30 minutes talking about how we use email marketing to nurture (and convert) customers and how we use collaborations to get in front of new audiences! There’s even a short Q&A at the end.
Hope this video helps you as you think about your own acquisition strategies! If you already launched, what’s working best for you? If you are pre-launch, what tactics do you plan to use?