Email marketing is a powerful tool for small businesses to connect with their audience, drive engagement, and boost conversions. In fact, it’s probably the most important one you can have because you own those users – they’re not accounts on a social media platform that can be taken away. Choosing the right email marketing platform is crucial, especially when considering how mature your business is. We like to think of the businesses we serve in three tiers – Developing, Growing, and Experienced. Let’s take a look at each one and what we think is a good email marketing platform for each.
Tier 1: Developing Businesses
Developing businesses are just starting their email marketing journey and require an intuitive platform that offers simplicity and ease of use. For this tier, we recommend Flodesk.
Flodesk offers a quick and easy email builder with drag-and-drop functionality, making it simple to create beautiful and professional-looking emails. With pre-designed templates and automation workflows, Flodesk simplifies the process of creating engaging campaigns. Developing businesses will appreciate its user-friendly interface and seamless integrations, allowing them to start their email marketing efforts with confidence.
Tier 2: Growing Businesses
Growing businesses have some experience with email marketing and need a platform that can support their expanding subscriber base and evolving needs. For this tier, we recommend Klaviyo.
Klaviyo provides advanced segmentation and personalization capabilities, allowing businesses to deliver highly targeted and tailored email campaigns. It offers powerful automation capabilities, comprehensive analytics, seamless e-commerce integration, and a supportive community.
But what about Mailchimp, you might ask? Our experience with Mailchimp in the past is that it’s a great email marketing tool, but it falls in-between Flodesk and Klaviyo. If you’re familiar with it, go for it, but if you’re new to email marketing, we’d suggest sticking with one of the others on our list.
Tier 3: Experienced Businesses
Experienced businesses have a solid understanding of email marketing and require a platform that offers advanced features, scalability, and seamless integration with other marketing tools. For this tier, we recommend HubSpot Marketing Hub.
HubSpot Marketing Hub is a comprehensive and powerful all-in-one marketing platform tailored for experienced businesses. It offers advanced email marketing features, marketing automation, lead management, and in-depth analytics. HubSpot allows businesses to create highly personalized and targeted email campaigns, while also integrating seamlessly with other marketing channels, such as social media and CRM.
Selecting the right email marketing platform based on the experience level of your small business is crucial for success – but what’s more critical is what you do with it. We’ll get to that topic in another post.
Background image by Campaign Creators via Unsplash.