7 Reasons Why You Should Be On TikTok, Even if Your Customers Aren’t
7 Reasons Why You Should Be On TikTok, Even if Your Customers Aren't blog post featured image showing tiktok on a phone by SHG

In the ever-evolving landscape of social media marketing, TikTok has emerged as a force to be reckoned with. While it may seem like a platform primarily for Gen Z and younger audiences, it holds immense potential for businesses of all sizes. Here are seven reasons why your small business should consider joining TikTok, even if your target customers aren’t there yet.

1. Early Adoption Advantage
One of the key reasons to consider TikTok is the advantage of early adoption. As with any social media platform, being an early adopter allows you to establish your presence and build a following before your competitors catch on. By the time your target audience starts using TikTok, you’ll already have a strong presence and a loyal following. At this point in its lifecycle, it’s not “early” anymore, but if you can get on it before your customers do, you’ll be ahead of the game.

2. Diversification of Audience
While your current customers may not be on TikTok, the platform boasts over a billion users worldwide. This means there’s a significant chance that a portion of your potential customers are active users. By being on TikTok, you expand your reach and diversify your audience, potentially tapping into a new customer base.

3. Brand Awareness and Recognition
TikTok offers a unique opportunity to showcase your brand’s personality and creativity. Through short-form videos, you can engage with users in a fun and authentic way. Even if your customers aren’t on the platform, your engaging content may get shared or referenced elsewhere, increasing your brand awareness.

4. Content Repurposing
TikTok content is highly shareable and can be easily repurposed for other social media platforms, your website, or email marketing campaigns. This means that the effort you put into creating TikTok content can have a ripple effect, reaching your existing customer base through other channels while also saving you some time on content creation.

5. Educational Content
TikTok is not just about dance challenges and viral trends. It’s also a platform where educational content thrives. If your business offers products or services that require explanation or demonstration, TikTok can be a valuable tool to showcase your expertise and provide valuable information to your audience.

6. Networking and Collaboration
TikTok is a hub for creators and influencers in various niches. By being on the platform, you open the door to potential collaborations and partnerships with influencers who align with your brand. These collaborations can introduce your business to new audiences.

7. Staying Ahead of Trends
TikTok is known for setting trends that eventually make their way to other social media platforms. By actively participating in TikTok trends, your business can demonstrate its adaptability and stay ahead of the curve in the ever-changing digital landscape.

So, while your current customers may not be on TikTok, the platform offers a whole lot of benefits that can extend beyond your existing customer base. Even if your clients and community aren’t there yet, consider jumping on the TikTok bandwagon to future-proof your business’s social media strategy and tap into new opportunities for growth. Don’t wait; start creating engaging TikTok content today!

Carol Gavhane, owner of Sparkle Hustle Grow

I’m Carol Gavhane, Owner of Sparkle Hustle Grow. My team and I use this blog to share our favorite business tips, introduce you to thought leaders in our community and to feature products from SHG boxes.