Luck Part 3: Networking as a Strategy
Businesswomen networking for SHG's blog post "Luck Part 3: Networking as a Strategy"

All March long we’ve been exploring luck in business with this blog mini-series – what you can do to get more of the good kind, prepare for the bad kind, and one particular strategy you can use to make yourself more lucky. Our final entry is about how networking can be the luckiest thing you could ever do!

Networking isn’t just about exchanging business cards; it’s a strategic approach to building relationships that can significantly increase your chances of encountering lucky breaks. Here’s how to network effectively as a small business:

Be Genuine
Focus on building real connections rather than just trying to gain immediate benefits. Genuine relationships are more likely to result in mutual support and opportunities. Transactional relationships benefit you right now, while a more reciprocal relationship benefits both parties in the long run.

Offer Value
Think about what you can offer to others, not just what you can get from them. Providing value can come in many forms, such as sharing expertise, offering support, or connecting people with each other. There’s a near-100% chance that you know somebody that you could introduce to someone you just met at a networking event – and they’ll remember that and reciprocate, which could lead to a lucky break for your business!

Utilize Social Media
Leverage social media platforms to connect with industry leaders, potential customers, and other businesses. Engage in meaningful conversations and share content that showcases your expertise. It doesn’t take much aside from your time – a kind word here, an insightful comment or question there, and you might end up on the radar of an influential businessperson who just might want to continue the conversation elsewhere!

Follow Up
After meeting someone new, make sure to follow up with a personalized message. Mention something specific from your conversation to reinforce the connection. In the age of impersonal emails, handwritten thank-you letters and small gifts can be Queen!

Volunteer for Leadership Roles
Take on leadership roles in community organizations, industry associations, or local business groups. These positions can increase your visibility and credibility, leading to more networking opportunities. You might say “I’m not an expert in anything!” but we disagree – you’re an expert in your business, and insights gained through your hard work could benefit a wide range of people!

Embrace the Power of Serendipity
Sometimes, the best opportunities come from the most unexpected places. Be open to conversations with people outside your immediate industry, and be ready to explore where these new relationships might lead. So, SO many business ventures and partnerships have been launched by people talking to someone seated next to them on an airplane!

By trying out a few of these strategies, your small business can not only prepare for bad luck but also actively cultivate good fortune, creating a more resilient and opportunistic business environment to help you build the business you’ve always dreamed of! Until next time, Sparkle On!

Carol Gavhane, owner of Sparkle Hustle Grow

I’m Carol Gavhane, Owner of Sparkle Hustle Grow. My team and I use this blog to share our favorite business tips, introduce you to thought leaders in our community and to feature products from SHG boxes.