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The Confidence Code
A woman confidently looks at the camera

For many female founders and entrepreneurs, confidence doesn’t come naturally. We downplay our achievements, hesitate to assert ourselves, and wonder if we’re worthy of a seat at the proverbial table. Yet confidence as a leader is critical – not just for ourselves and banishing impostor syndrome, but for boldly pursuing opportunities, motivating teams, and inspiring investor confidence.

True confidence goes beyond simple bravado or ego. It’s having an unshakeable belief in your abilities and harnessing an empowering, resilient mindset when facing challenges, risks, or setbacks. Fortunately, confidence is something you can build and strengthen over time with intentional strategies:

Track Your Wins Big and Small
Celebrate small victories and keep a running list of goals achieved, positive feedback received, proud moments. Let the evidence quash doubtful thoughts. Our brains are wired to remember bad things that happen, so make a habit of remembering and focusing on the good things instead!

Repeat Empowering Mantras
Our inner dialogues shape our realities. Replace negative self-talk with uplifting mantras that reinforce your worth and capabilities.You’ll start realizing that each day was wonderful and great things happened, instead of thinking that you had yet another rough day!

Visualize Success
Use visualization exercises where you envision yourself exhibiting the confidence you aspire to embody – how you’ll act, speak, make decisions, lead meetings, etc. This is proven to work – look it up!

Get a Mentor
Find a female entrepreneur or leader you admire and seek their mentoring and guidance. Learn from people further along who demonstrate authentic confidence. It can be intimidating to put yourself out there, but you’ll find one, we know it!

Fake It Till You Become It
No one is born a confident entrepreneur! Fake it through your self-doubt until the mindset becomes internalized. Act the role you want to have. Eventually, you won’t be acting anymore!

Silence Your Inner Critic
We’re often our own worst critic, engaging in negative self-talk that erodes confidence. When that inner voice pipes up, consciously reframe those thoughts in a more productive light. This goes hand-in-hand with a few of the previous tips – do them all together for a combo of positive reinforcement!

Push Past Your Comfort Zone
Confidence comes through practice and repeatedly pushing yourself outside your comfort zones. Say yes to that speaking opportunity. Negotiate that bigger fee. Take calculated risks. In the long run, it will pay off!

Ultimately, confidence stems from trusting in your expertise, capabilities, and ability to create massive value for others. The more you internalize this belief through consistent action, the more your confidence will solidify into an unshakable asset propelling you toward greater entrepreneurial success.

Carol Gavhane, owner of Sparkle Hustle Grow

I’m Carol Gavhane, Owner of Sparkle Hustle Grow. My team and I use this blog to share our favorite business tips, introduce you to thought leaders in our community and to feature products from SHG boxes.